Today I went for the Aircel and Micromax press conference at ITC Gardenia, Bangalore. The press conference was on the announce a first of its kind strategic partnership. The conference was addressed by Kadhiravan K, Circle Business Head, Aircel, Karnataka and Mr. Khaja Muzaffarullah- Feature phone Business head, Micromax.
As we all know Aircel is one of the leading telecom players in India has entered into a strategic partnership with Micromax. Micromax is another leading handset manufacture company. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program
Additionally, they introduced unique and exciting Reverse Bundling handset offers worth Rs. 12000 per month for every new Aircel customer.
Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level.